What happens before the check
A check starts with your own website. You add the domain to your account and verify that it is yours. This is a hard rule: we sell checks of the customer’s own site, not of competitors’ sites. Once the domain is verified, you can run a check whenever you like, within your plan’s monthly quota.
We then pick a scenario for your kind of business. A dental clinic gets a patient asking about a first appointment and the price of a cleaning; a roofing company gets a homeowner with a leak and a question about inspection dates. The scenario is a script of needs and questions, not a fake identity: no invented name, no made-up personal story, no deliberate typos to look human.
During the conversation
The AI opens your live-chat widget the way a visitor would. Where the widget asks for a name, it reads AI check by Straight Answer; where it asks for an e-mail, it uses an address of ours created for that one check, so any follow-up you send lands in the report too.
The first message says the conversation is an AI check and then asks the question. From there the AI behaves like a patient, reasonable customer: it answers your questions, gives the details a customer would give, and waits. If a bot answers first and a person joins later, the AI repeats in one line that it is an AI check. If anyone asks “are you a bot?”, it says yes and continues. It stops only if the conversation turns hostile.
What we measure
The report records the time to the first reply and to the first human reply, whether the question was actually answered, whether your team proposed a next step — a booking, a quote, a time — and how clear and polite the replies were. The scoring rules are public in the methodology, so a score never depends on a mood.
After the check
You get a report with the Answer Index, the scores per criterion, the full dialog with quotes highlighted and a short list of fixes ordered by impact. Every report stays in your history, so you can compare the chat before and after a change in staff, scripts or widget settings.
Ready to see your own chat? Start with the trial or read about the live chat test.